All the free time we had during the lockdown got us spending a significant time on the internet. Since we can’t go outdoors to meet our friends and spend some leisure time, we have social media websites to keep us entertained. Facebook, Instagram, YouTube, and TikTok became our best friends. They gave us an avenue to interact with our favorite celebrities, bloggers, and influencers. But among these public figures that gained a significant following in recent years are content creators.
During the quarantine, content creators experienced a significant increase in social media following as people are consuming more online content through social media. Their role is to produce written, visual, or audio information in content marketing platforms to connect and market to their target audience. They work with digital marketing teams to stay relevant and bring fresh ideas to their followers. To gain a massive social media following, most of them rely on an all-in-one community platform to grow, engage, and monetize their community.
If you’re looking for a worthwhile outlet at home and you think you have great stories to tell, being a content creator is the way to go. Whether you want to be a full-time or part-time content creator, this online venture opens many great opportunities to learn new experiences, earn money, and build your network. With that in mind, here are some compelling reasons why you should consider being a content creator.
Content creation promotes self-development
Many content creators today started their current venture for the sake of self-expression. They use social media to explore what interests them and upload content to share their passions or simply pass the time. Meanwhile, others began content creation with a clear goal: to be heard or gain influence for what they do.
The COVID-19 pandemic is a time for self-isolation. It has given us to contemplate the things happening around us, whether good or bad. For others, the lockdown gave them the opportunity to have time for their hobbies or side hustles. But if you’re keen to upscale your skills and talent, content creation is a rewarding way to acquire and develop new skills that are increasingly valuable in the digital economy. This is an era where people are fighting to capture everyone’s attention, and your content serves as your greatest weapon to stay relevant and engaging.
From graphic design and email marketing to social media marketing, these hard skills are valuable to personal branding and content creation. Having these skills will push you out of your comfort zone and explore areas that will help you grow.
Content creation is essential to social media
Believe it or not, today’s market view content creation as a valuable skill, and social media can attest to this. Look at your social media feed and observe what you always see. Everything you see is content. This explains why social media plays a vital role in content creation—being a content creator has become a viable and real career option among influencers and people working behind the scenes.
It can take us the whole day to explain how social media has become an essential part of our daily lives. It has become a huge thing by changing the digital society, how businesses interact with customers, how consumers interact with brands, and people’s perspectives on current events.
In other words, social media is now the new global forum. It is where content creators play an integral role in keeping people informed, educated, and entertained.
Content creation is a profitable career
Look online, and you’ll find artists selling their digital artworks to their patrons on social media. Gone are the days when artists have to attend exhibits to sell their art. All you have to do is to make art and publish them on social media until someone wants to buy it from you.
Content creation is a form of art in itself. While business skills are still required (e.g., digital marketing), content creation is art at its base, or rather a highly profitable art career. There’s no definite path to be a content creator. The secret to becoming one is how you create the path to get there.
Content creation can be a rewarding and financially fruitful career, as you’d like. Social media offers you the freedom to be creative and authentic whatever content you wish to publish. The journey to becoming a content creator is never easy. It’s a continuous process of creating, thinking, and evolving with the digital world. So, focus on exploring your chosen niches and publishing various types of content.